Search Results - subject:"community commitment"

The links between social motivational engagements, brand community commitment and repurchase intention across online brand communities

Časas, Ramūnas; Palaima, Tomas; Mironidze, Lasha - In: Organizations and markets in emerging economies 7 (2019) 2, pp. 7-24

The study focuses on the relationships between social motivational engagements, brand community commitment and … that online brand community commitment mediates the effects of all the six motivational engagements (self … brand community does not moderate any relationships between social motivational engagements and brand community commitment …

Persistent link: https://www.econbiz.de/10012195038

Analyzing determinants influencing an individual's intention to use social commerce website

Lal, Prerna - In: Future Business Journal 3 (2017) 1, pp. 70-85

: social factors (informational support and community commitment), trust (towards members and community) and website quality … towards community, ease of navigation, and community commitment. …

Persistent link: https://www.econbiz.de/10011937836

Analyzing determinants influencing an individual's intention to use social commerce website

Lal, Prerna - In: Future Business Journal 3 (2017) 1, pp. 70-85

(informational support and community commitment), trust (towards members and community) and website quality (ease of use and service … website followed by trust towards members, service equality, trust towards community, ease of navigation, and community … commitment. …

Persistent link: https://www.econbiz.de/10011862013

The links between social motivational engagements, brand community commitment and repurchase intention across online brand communities

Časas, Ramūnas; Palaima, Tomas; Mironidze, Lasha - In: Organizations and Markets in Emerging Economies 7 (2016) 2, pp. 7-24

Persistent link: https://www.econbiz.de/10015401384