Search Results - subject:"community commitment"

Love the star, love the team? : the spillover effect of athlete sub brand to team brand advocacy in online brand communities

Wong, Amy; Hung, Yu-Chen - In: The journal of product & brand management 32 (2023) 2, pp. 343-359

Persistent link: https://www.econbiz.de/10013552964

The bi-directional relationship between community-oriented factors and residents' emotional solidarity with tourists

Rao, Yun; Lai, Ivan K. W. - In: Tourism review 78 (2023) 5, pp. 1265-1279

Persistent link: https://www.econbiz.de/10014381108

The interaction effect of reward type and mindset on online travel community promotion intention : the mediating roles of identification and community commitment

Li, Fangxuan; He, Xin - In: Journal of travel and tourism marketing 40 (2023) 4, pp. 294-309

Persistent link: https://www.econbiz.de/10014369790

Effects of brand community social responsibility : roles of collective self-esteem and altruism

Zhou, Zhimin; Wang, Yucheng; Zheng, Yaqin; Liu, ShiXiong - In: The journal of brand management : an international journal 30 (2023) 4, pp. 347-366

Persistent link: https://www.econbiz.de/10014326928

Impact of brand community supportive climates on consumer-to-consumer helping behavior

Liao, Junyun; Wang, Wei; Du, Peng; Filieri, Raffaele - In: Journal of research in interactive marketing : … 17 (2023) 3, pp. 434-452

Persistent link: https://www.econbiz.de/10014313461

Why do consumers engage in a social media brand community : investigating the effect of psychological empowerment on commitment and loyalty

Shukla, Mahima; Misra, Richa; Gupta, Rahul - In: Journal of consumer marketing 40 (2023) 6, pp. 734-747

Persistent link: https://www.econbiz.de/10014332332

The links between social motivational engagements, brand community commitment and repurchase intention across online brand communities

Časas, Ramūnas; Palaima, Tomas; Mironidze, Lasha - In: Organizations and markets in emerging economies 7 (2019) 2, pp. 7-24

The study focuses on the relationships between social motivational engagements, brand community commitment and … that online brand community commitment mediates the effects of all the six motivational engagements (self … brand community does not moderate any relationships between social motivational engagements and brand community commitment …

Persistent link: https://www.econbiz.de/10012195038

Exploring the impacts of network mechanisms on knowledge sharing and extra-role behavior

Liao, Chien Hsiang - In: Journal of knowledge management 26 (2022) 8, pp. 1901-1920

Persistent link: https://www.econbiz.de/10013383476

Considering residents' personality and community factors in explaining satisfaction with tourism and support for tourism development

Sedigheh Moghavvemi; Woosnam, Kyle M.; Amran Hamzah; … - In: Tourism planning & development 18 (2021) 3, pp. 267-293

Persistent link: https://www.econbiz.de/10012549145

How does restaurant's symbolic design affect photo-posting on Instagram? : the moderating role of community commitment and coolness

Apaolaza, Vanessa; Paredes, Mario R.; Hartmann, Patrick; … - In: Journal of hospitality marketing & management 30 (2021) 1, pp. 21-37

Persistent link: https://www.econbiz.de/10012423253