Mizobuchi, Kenichi; Takeuchi, Kenji - Faculty of Economics, Kobe University - 2012
monetary rewards depending on their reduction in electricity consumption and comparative feedback. The average saving rates of … the (i) economic incentive group (5.9%) and (ii) economic incentive with comparative feedback group (8.2%) are … comparative feedback is most effective. Psychological factors also affect the decision about how much to save electricity, while …