We analyze product and marketing actions and their consequences on firm competitive outcomes. These actions are investigates in relative terms compared to a firmÕs direct competitors. Our results shed new light on how a firmÕs choices regarding product portfolio and marketing postures affect...

Abstract This energetic lecture consist of a paper fight and another exercise to provide background, methodology, and findings from research that has empirically examined competitive dynamics. Foundational to this stream of research are several literatures including game theory and the...

The dynamic of a competitive strategy is reflected in the actions and reactions of rival companies within the marketplace. Daily we can see how the actions taken by a company in order to achieve its goals are counter reacted by its rivals. Given this relationship, the effectiveness of a strategy...

La dinámica de la estrategia competitiva se refleja en las acciones y reacciones específicas de las empresas. A diario podemos ver como las acciones desarrolladas por una organización para el logro de sus objetivos, son contrarrestadas por reacciones de sus rivales. Con esta interdependencia,...

Cómo una empresa actúa y responde en la contienda competitiva diaria ha sido un fenómeno ampliamente ignorado por los investigadores en marketing estratégico. El objetivo de este trabajo es indagar en la relación entre estos dos elementos del suceso competitivo: acción y respuesta. En...

Competition is the engine behind innovation and dynamics in the marketplace. Sectors like public transport,water,energy and telecom are liberalized and deregulated by nationalandinternationalgovernmentsinordertoincreasecompetitionamongcompanies. The ultimate goals are to create transparent...

Concurrentie is de motor achter innovatie en dynamiek in markten.Sectoren zoals het openbaar vervoer, water, energie, en telecom worden niet voor niets door nationale en internationale overheden geliberaliseerd en gedereguleerd. Het doel is markten te creëren met eerlijke kansen voor nieuwe...