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Subject
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Betriebliche Standortwahl 1 Competition 1 Feldforschung 1 Field research 1 Firm location choice 1 Mobile Business 1 Mobile business 1 Mobile communications 1 Mobilkommunikation 1 Standortwettbewerb 1 Target group 1 Territorial competition 1 Theorie 1 Theory 1 Wettbewerb 1 Zielgruppe 1 competitive targeting 1 locational targeting 1 mobile commerce 1 mobile targeting 1 randomized field experiment 1
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Type of publication
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Article 1
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1
Author
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Fang, Zheng 1 Fong, Nathan M. 1 Luo, Xueming 1
Published in...
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Journal of marketing research : JMR 1
Source
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ECONIS (ZBW) 1
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Geo-conquesting : competitive locational targeting of mobile promotions
Fong, Nathan M.; Fang, Zheng; Luo, Xueming - In: Journal of marketing research : JMR 52 (2015) 5, pp. 726-735
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