level. Previous studies have not investigated cooperative advertising for complementary products and their main focus was … two complementary goods. The demand of each good is influenced not only by its price but also by the price of the other …

This paper investigates, both theoretically and empirically, the implications that complementary assets needed for the … efforts of incumbent firms are decreasing in the availability of the complementary assets needed for the creation of a start …

a refund. This issue becomes even more salient for durable goods, when the initial purchase involves complementary … complementary products by exploring various retail actions (using umbrella branded products (UBP)) and customer characteristics. We …

the availability of a complementary product. In such markets, releasing a technologically sophisticated product involves a … tradeoff as it excludes consumers whose complementary products no longer function with the core product. Firms therefore have … renders existing technology obsolete but also increases performance of the complementary products, therefore increasing market …