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Offering memories to sell goods? : pricing and welfare implications of experiential retail
Mutlu, Nevin
;
El-Amine, Hadi
;
Sahin, Ozge
- In:
Manufacturing & service operations management : M & SOM
25
(
2023
)
5
,
pp. 1765-1778
Persistent link: https://www.econbiz.de/10014383452
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