Search Results - subject:"complementary product"

Winner-takes-all or competitive coexistence? : research on the co-opetition relationships between platform owners and complementors

Pei, Lijuan - In: Chinese management studies 18 (2024) 6, pp. 1678-1707

Persistent link: https://www.econbiz.de/10015418582

Winner-takes-all or competitive coexistence? Research on the co-opetition relationships between platform owners and complementors

Pei, Lijuan - In: Chinese Management Studies 18 (2024) 6, pp. 1678-1707

in complementary product markets. Drawing on the coopetition theory, the authors examined the evolutionary trends of the … benefits of the two innovators and the overall benefits of the complementary product markets influence the time to reach a …, and the findings highlight the fact that in complementary product markets, platform owners and complementors should seek …

Persistent link: https://www.econbiz.de/10015342207

Joint optimization of inventory planning, maintenance policy and pricing for perishable complementary products by considering the product freshness and technology level

Salmasnia, Ali; Talesh-Kazemi, Ali; Maleki, Mohammad Reza - In: Journal of industrial and business economics 49 (2022) 4, pp. 713-746

Persistent link: https://www.econbiz.de/10013461683

Complementary product categorization and its influence on the make, buy, and ally decision : an exploratory study

Baburaj, Yamuna; Tzabbar, Daniel; Narayanan, V. K. - In: International journal of innovation management 25 (2021) 1, pp. 2150006-1-2150006-33

Persistent link: https://www.econbiz.de/10012507942

Effect of complementary product fit and brand awareness on brand attitude after M&As : word of mouth as a moderator

Lee, Hsiang-Ming; Chen, Tsai; Hsu, Ya-Hui; Wu, Yu-Chi - In: Global journal of business research : GJBR 12 (2018) 1, pp. 51-67

Persistent link: https://www.econbiz.de/10011865254

Pricing decisions if complementary products in a two-level fuzzy supply chain

Zhao, Jing; Wei, Jie; Li, Yongjian - In: International journal of production research 56 (2018) 5, pp. 1882-1903

Persistent link: https://www.econbiz.de/10011872289

Joint advertising of complementary products sold through an independent retailer

Karray, Salma; Sigué, Simon Pierre - In: International journal of production research 56 (2018) 15, pp. 5222-5233

Persistent link: https://www.econbiz.de/10011931109

Multi-dimensional Understanding of the “Product” in the Marketing Decision Process

Boier, Rodica - In: Studies and Scientific Researches. Economics Edition (2010) 15

The paper starts from the observation that students often experience difficulties in identifying the complete set of aspects involved in making product decisions, but also in understanding the correlations established between these elements. The review of the information required by product...

Persistent link: https://www.econbiz.de/10008470771

A game-theoretic model for co-promotions : choosing a complementary versus an independent product ally

Karray, Salma; Sigué, Simon Pierre - In: Omega : the international journal of management science 54 (2015), pp. 84-100

Persistent link: https://www.econbiz.de/10011293552

A game-theoretic model for co-promotions: Choosing a complementary versus an independent product ally

Karray, Salma; Sigué, Simon Pierre - In: Omega 54 (2015) C, pp. 84-100

effectiveness of joint promotion, and the base demand for each product. Commonly, a partnership between a complementary product and … the independent product is optimal when the price effect of the complementary product is large, while the partnership … scenarios: no promotional partnership, partnership between the two complementary products, partnership between a complementary …

Persistent link: https://www.econbiz.de/10011264267