Search Results - subject:"complementary resources"

From hybrid TV towards transmedia: Recent marketing advances of the New Media developments

Hsu, Wen-yi; Shih, Stone - 2013

Large broadcasters and independent media companies are already aware of the global developments in transmedia storytelling and understand that this is the trend (Gambarato, Renira R., 2012). In Taiwan, the HwaCom New Media project started with a government funded HbbTV development project, and...

Persistent link: https://www.econbiz.de/10010327695

From hybrid TV towards transmedia: Recent marketing advances of the New Media developments

Hsu, Wen-yi; Shih, Stone - International Telecommunications Society (ITS) - 2013

Persistent link: https://www.econbiz.de/10010954904

From hybrid TV towards transmedia : recent marketing advances of the New Media developments

Hsu, Wen-yi; Shih, Stone - 2013

Persistent link: https://www.econbiz.de/10010210521

Determinants of corporate international expansion beyond the home region : an empirical examination of U.S. multinational enterprises expansion to Europe and Asia-Pacific

Mauri, Alfredo; Song, Sangcheol; Figueiredo, João Neiva de - In: Global strategy journal : GSJ 7 (2017) 4, pp. 400-426

Persistent link: https://www.econbiz.de/10011804278

Incumbents and institutions: how the value of resources varies across markets

Fuentelsaz, Lucio; Garrido, Elisabet; Maicas, Juan Pablo - 2011

Persistent link: https://www.econbiz.de/10010436351

When do board and management resources complement each other? : a study of effects on corporate social responsibility

Galbreath, Jeremy - In: Journal of business ethics : JOBE 136 (2016) 2, pp. 281-292

Persistent link: https://www.econbiz.de/10011509170

Internet-enabled internationalisation : a review of the empirical literature and a research agenda

Eduardsen, Jonas Strømfeldt; Ivang, Reimer - In: International journal of business environment : IJBE 8 (2016) 2, pp. 152-175

Persistent link: https://www.econbiz.de/10011624593

When "more" is not better.

CENNAMO, CARMELO; SANTALO, JUAN - Área de Entorno Económico, Instituto de Empresa - 2009

This article examines the value-creation capacity of intra-platform competition (IPC) and exclusivity; two main strategies platforms use to incentivize, accumulate and extract rent from complementary content resources - complementors. Building on the concept of Â´resource functionalityÂ´ we...

Persistent link: https://www.econbiz.de/10005015430

Effects of social capital on online knowledge sharing: positive and negative perspectives

Hsu, Chiu-Ping - In: Online Information Review 39 (2015) 4, pp. 466-484

and virtual community reputations. In addition, this study addresses the effects of complementary resources on knowledge … empirical results showed that most of the research hypotheses were supported. The benefits of social capital and complementary … resources have a positive effect on knowledge sharing, thereby strengthening relationship continuity and community reputation …

Persistent link: https://www.econbiz.de/10014967242

A multilevel investigation of individual- and unit-level human capital complementarities

Crocker, Alia; Eckardt, Rory - In: Journal of management : JOM 40 (2014) 2, pp. 509-530

Persistent link: https://www.econbiz.de/10010246044