Nilsson, Jonas; Carlsson Hauff, Jeanette; Carlander, Anders - In: European Journal of Marketing 58 (2024) 13, pp. 56-80
Purpose In modern societies, consumer well-being is dependent on choices regarding complex services, such as … evaluating the costs (or price) of complex services. Design/methodology/approach Three studies were conducted (survey: n = 153 … the complex services setting. Consumers of complex services frequently underestimate the costs over the long-term, may see …