Palla, Eleftheria; Serdaris, Panagiotis; Antoniadis, Ioannis - In: Administrative Sciences : open access journal 15 (2025) 5, pp. 1-21
Background/Purpose: In an increasingly competitive educational landscape, the school principal's role has expanded beyond instructional leadership to include strategic marketing responsibilities. Yet the role of marketing in school leadership remains underexplored. Our objective was to...