The interest in clusters in the economy and regional space, which has persisted for nearly three decades, has reignited the understanding of the economy as a system of interdependencies between industries. Although the concept of clusters can be traced back to contributions dating from the early...

Agent-Based Models (ABMs) provide powerful tools for economic analysis, capturing microto-macro interactions and emergent properties. However, integration with empirical data has been a persistent challenge. To address it, we propose a protocol for integration between empirical data and ABM,...

Purpose This study examines the role of logotypes in advertising effectiveness on s-commerce platforms by analyzing the visual attention paid by the consumer to fashion branding - wordmarks or combination marks - and their subsequent recall. Design/methodology/approach The study examines the...