Personal brand is a relatively new term in marketing, and share of interest occurs in relation to the two components: on the one hand the individual human being, and , on the other hand, marketing efforts on which each of us make to be "otherwise", to be choose by the clients. The personal brand...

The present paper aims at presenting the main ideas of the book “Relatia medic -pacient” written as a result of a post-doctoral project in bioethics. The volume structured in 6 chapters exposes gradually themes such as ethical theories applied in patient -doctor relationship, models of those...

We live in times of rapid change and innovation. Things that seemed unimaginable just a few decades ago, are today an undeniable truth. Advances in science, in technology, in consumer behavior have changed the ways people live, work, communicate. The pace of development of new technologies and...

Identify and research components of human society and the relationships they are a major concern for both sociology and social psychology, political science or anthropology. Using a widely accepted concept, global society is composed of a set of social formations, understood as networks of...

This study proposes an approach business communication based on Erving Goffman’s theory of the relational dimension of meaning, according to which meaning is not attached to the communication process, but generated within the context (frame) of each specific interaction. This automatically...

The cultural industry in Latin America is undergoing a period of redefinition, involving a thorough rethinking of its structure in terms of production, policy and consumption. Digitisation and increased state regulatory intervention are forcing the sector to rethink its development and its...

Starting from Hendricks and McAfee's (2000) example of the Allies' decision to feint at Calais and attack at Normandy on D-Day, this paper models misrepresentation of intentions to competitors or enemies. Allowing for the possibility of bounded strategic rationality and rational players'...