Search Results - subject:"conceptual metaphor"

Selling sustainability : making green advertising more concrete with circular economy message framing

Gutentag, Jolie; Russell, Cristel Antonia - In: International journal of advertising : the review of … 44 (2025) 1, pp. 47-65

Persistent link: https://www.econbiz.de/10015194214

Location matters when advertising sustainable products : influences of conceptual metaphor and anthropomorphism

Shirai, Miyuri - In: International journal of consumer studies 49 (2025) 2, pp. 1-15

Persistent link: https://www.econbiz.de/10015333860

Framing a feminist phenomenological inquiry into the lived experiences of women entrepreneurs

Oliveira, Edicleia; Basini, Serge; Cooney, Thomas M. - In: International journal of entrepreneurial behavior & research 30 (2024) 11, pp. 91-119

Persistent link: https://www.econbiz.de/10015272189

Navigating gendered spaces : a feminist phenomenological exploration of women entrepreneurs lived experiences within government support agencies

Oliveira, Edicleia; Basini, Serge; Cooney, Thomas M. - In: International journal of gender and entrepreneurship 16 (2024) 4, pp. 564-601

Persistent link: https://www.econbiz.de/10015074501

Framing a feminist phenomenological inquiry into the lived experiences of women entrepreneurs

Oliveira, Edicleia; Basini, Serge; Cooney, Thomas M. - In: International Journal of Entrepreneurial Behavior & Research 30 (2024) 11, pp. 91-119

through the integration of IPA and conceptual metaphor theory (CMT). …

Persistent link: https://www.econbiz.de/10015345185

The relationship between metaphorical perceptions of consumption and mental well-being in the period of COVID-19

Zengin, Hayrettin - In: Marketing i menedžment innovacij : m&mi (2022) 1, pp. 219-231

Persistent link: https://www.econbiz.de/10013202301

Up or down? : the effect of vertical display on consumers' attitude toward recycled product advertisements

Lin, Yanfeng; Ye, Shenghong; Liu, Guangrui; Lin, Zhiheng - In: Journal of retailing and consumer services 77 (2024), pp. 1-11

Persistent link: https://www.econbiz.de/10014462315

Risk on the edge : the effect of relative spatial location on consumer preferences and choices

Esteky, Sina - In: Journal of marketing research 59 (2022) 6, pp. 1216-1234

Persistent link: https://www.econbiz.de/10013474532

"The market deals out profit and losses": Wie ökonomische Standardlehrbücher das unreflektierte Denken in Metaphern fördern

Graupe, Silja; Steffestun, Theresa - 2018

"des Marktes" im Zentrum der Untersuchungen. Mittels textanalytischer Methoden und mit Rückgriff auf die Conceptual … Metaphor Theory verfolgen die Autorinnen die Einführung des Konzeptes "der Markt" als abstraktes und weitestgehend …

Persistent link: https://www.econbiz.de/10012001901

"The market deals out profit and losses" : wie ökonomische Standardlehrbücher das unreflektierte Denken in Metaphern fördern

Graupe, Silja; Steffestun, Theresa - 2018

Persistent link: https://www.econbiz.de/10012000595

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