In this study, we explore the causes and performance outcomes of switching costs in the context of new product development (NPD) from both the supplier and customer perspectives, and discuss the role that switching costs play as moderators and mediators in the relationship between social capital...

While extensive research studies exist on the influence of AI solutions on organizations as a whole, there is a paucity of comprehensive studies examining the adoption of these solutions in product development and subsequent management processes. This article presents an exploratory...

As the expenses associated with new product development (NPD) continue to rise, intellectual capital (IC) plays a critical yet understudied role in influencing NPD performance (NPDP). To address this, we present a comprehensive theoretical framework to empirically analyze how IC provides...