New products are common in consumer goods categories, but their success is never guaranteed. The businesses that introduce new consumer products lack benchmarks about what success can reasonably be expected from their new products. To benchmark new product success, this study uses thousands of...

Despite the growing interest in the impact of coopetition (cooperation, constructive conflict, and destructive conflict) on innovation performance of firms in industrial clusters, its impact on new product development (NPD) performance and potential mechanisms remain unclear. This paper...

Firms regularly collaborate with customers in new product development (NPD). Research showed that a customer’s lead userness is related with the development of products that are commercially more attractive and generate higher revenues. We contribute to lead user research in a...

Most authors agree that alliance portfolio diversity has an inverted U-shaped influence on innovation performance. However, most studies rely on methods that do not control endogeneity. Our main goal was to investigate this relationship mitigating such limitations. Therefore, we proposed a...

There are many studies of how consumer characteristics and product features affect the success of new products, but relatively few that consider the environment in which consumers make decisions. Our research fills this gap by examining how romantic stimulation affects consumers’ acceptance of...

Facing with the challenges from the increasingly complicated competitive environment and diversified product requirements, high-tech firms are increasingly cooperating with their competitors on new product development. Cooperation between competitors can improve technology capability and product...

Ten years ago, donors committed $1.5 billion to a pilot Advance Market Commitment (AMC) to help purchase pneumococcal vaccine for low-income countries. The AMC aimed to encourage the development of such vaccines, ensure distribution to children in low-income countries, and pilot the AMC...