The theoretical literature on platforms and network effects predicts that the initial growth and takeoff of a platform crucially depends on the market’s expectations of the future installed base. This paper tests this claim, reporting on a field experiment in which invitations to join a newly...

In this study, we use a hand-collected dataset of employee lawsuits to understand the effect of employee litigation on firms’ innovation output. We gather more than 2,293 employee disputes between 2000 and 2015 and test the relationship between employee lawsuits and the Food and Drug...

Drawing on the insights from entrepreneurship and innovation ecosystem literature, we explain the factors contributing to new product development collaboration in an innovation ecosystem. We analyze 85 dyadic, time-lag survey datasets from firms within an innovation ecosystem in Indonesia. We...

Aesthetics are critically important to market acceptance. In the automotive industry, an improved aesthetic design can boost sales by 30% or more. Firms invest heavily in designing and testing aesthetics. A single automotive “theme clinic” can cost over $100,000, and hundreds are conducted...

Grounded on the resource-based view, this study aims to examine the mediating role of product launch quality as a deployment mechanism in the association between market orientation and new product performance. Conducting an on-site survey of Iranian manufacturing industries, this study applies...

This study aims to extend creativity literature based on consumers' perspective by examining empirically the effects of new product creativity dimensions of novelty and meaningfulness on consumers' purchase intention with the mediating roles of perceived values, consisting of perceived hedonic...