It is puzzling that firms often continue to invest in product development projects when they should know that demand will be low. We argue that bad products are hard to kill because firms face an inherent conflict when designing managers’ incentives. Rewarding success encourages managers to...

Berry-AMA Book Prize FINALIST 2011! “The Right Sensory Mix” is one of the four best marketing books in 2011 according to the American Marketing Association Foundation. The Berry-AMA Book Prize is awarded annually be the Foundation (AMAF) and recognizes books whose innovative ideas have had...

Möglichkeiten und Grenzen des Einsatzes von Design for Six Sigma im Produktentstehungsprozess (PEP) -- Six Sigma – Zeitgemäßes Managementkonzept zur Erzielung von Null-Fehler-Qualität im Wertschöpfungsprozess -- Praxis-Theorie-Transformation als induktive Vorgehensweise: Vom konkreten zum...

Front-loading ” problem-solving is one of the major strategies to reduce development costs and development lead time. In co-development situations, the implementation of such methodologies rises specific questions, due to the difficult partition in responsabilities and skills between the car...

The fast transformation of technologies into new products or processes is one of the core challenges for any technology-based enterprise. Within the innovation process, we believe, the early phases ("fuzzy front end") to have the highest impact on the whole process and the result (Input-Output...

"Close orientation with the market is essential for innovation success!" Although both academics and market research practitioners would generally agree with this statement, alignment with the needs of the customer often results in conservative innovation strategies. Due to their focus on what...

The objective of this work is to examine to what degree the integration between the R&D and environmental departments facilitates the achievement of an environmental action-based competitive advantage. To do so, we surveyed 110 ISO 14001 certified factories located in Spain. The results reveal,...