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  • Search: subject:"concurrent marketing"
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Year of publication
Subject
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B-to-B-Marketing 1 B2B 1 B2B industry 1 Beziehungsmarketing 1 Business process management 1 Business-to-business marketing 1 Customer integration 1 Industrial Organization 1 Industrie 1 Innovation 1 Innovation management 1 Innovationsmanagement 1 Institutional and Behavioral Economics 1 Kundenintegration 1 Lieferantenmanagement 1 Livestock Production/Industries 1 Manufacturing industries 1 Multi-unit sequential auctions 1 New product development 1 Product management 1 Produktentwicklung 1 Produktmanagement 1 Prozessmanagement 1 Relationship marketing 1 Supplier relationship management 1 business to business 1 concurrent marketing 1 concurrent marketing mechanisms 1 customer-oriented 1 endogenous structural changes 1 marketing innovation 1 mergers 1 open innovation 1 product development process 1 product introduction 1 qualitative analysis 1 stage gate process 1 time to market 1
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Online availability
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Free 1
Type of publication
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Article 1 Book / Working Paper 1
Type of publication (narrower categories)
All
Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1 Undetermined 1
Author
All
Jeddy, Mohamed 1 Kytölä, Juha 1 Larue, Bruno 1 Naaranoja, Marja 1 Suominen, Veli-Matti 1
Institution
All
Structure and Performance of Agriculture and Agri-products Industry (SPAA) 1
Published in...
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International journal of technology marketing : IJTMkt 1 Working Papers / Structure and Performance of Agriculture and Agri-products Industry (SPAA) 1
Source
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ECONIS (ZBW) 1 RePEc 1
Showing 1 - 2 of 2
Cover Image
Mergers, concurrent marketing mechanisms and the performance of sequential auctions
Jeddy, Mohamed; Larue, Bruno - Structure and Performance of Agriculture and … - 2012
We analyze the effects of mergers and the introduction of concurrent marketing mechanisms on the seller’s revenue … weights of concurrent marketing mechanisms on daily auction prices. Our empirical analysis relies on an endogenous structural …
Persistent link: https://www.econbiz.de/10010879376
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Cover Image
Customer-oriented product development process in B2B industry
Suominen, Veli-Matti; Kytölä, Juha; Naaranoja, Marja - In: International journal of technology marketing : IJTMkt 10 (2015) 1, pp. 47-66
Persistent link: https://www.econbiz.de/10011309219
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