Beraha, Aydin; Bingol, Dursun; Ozkan-Canbolat, Ela; … - In: European journal of management and business economics : … 27 (2018) 2, pp. 129-140
Purpose: The purpose of this paper is to determine the contribution of company functional areas - production, marketing, and human resources - to strategic flexibility configurations. It also seeks to explore the comparative contributions of functional areas to product innovation....
