Roberta, Fida; Sapere Domenico R.; Claudio, Barbaranelli; … - In: Micro & Macro Marketing (2010) 2, pp. 169-188
This study focuses on the validation in the Italian context of the Brand Personality Scale developed by Jennifer Aaker. Five hundred and three Italians participated to this study. Bulgari's personality was assessed by means a questionnaire containing the Italian translation of the 42 traits of...
