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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
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Consumer behaviour
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Brand image
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Personality psychology
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self-congruity
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Generation X
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investment
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luxury
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Chieng, Fayrene Yew Leh
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Mei Teh Goi
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Sirgy, M. Joseph
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
21
Journal of retailing and consumer services
14
Journal of travel and tourism marketing
10
The journal of product & brand management
9
Tourism management : research, policies, practice
9
International journal of hospitality management
8
Asia Pacific journal of marketing and logistics
7
International journal of advertising : the review of marketing communications
5
Journal of Business Research
5
Journal of destination marketing & management
5
Journal of international consumer marketing
5
Journal of marketing communications
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Journal of vacation marketing
5
The journal of consumer marketing
5
International journal of contemporary hospitality management
4
International journal of sports marketing & sponsorship
4
Journal of retailing
4
Journal of strategic marketing
4
Psychology & marketing
4
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
3
Journal of business ethics : JOBE
3
Journal of fashion marketing and management
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
The journal of brand management : an international journal
3
Tourism management perspectives : TMP
3
Tourism review
3
Australasian marketing journal
2
European Sport management quarterly : ESMQ
2
European journal of marketing : EJM
2
Gadjah Mada international journal of business
2
Human resource management
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International marketing review
2
International review on public and non-profit marketing
2
Journal of career development
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1
Self-
congruity
theory in consumer behavior : a little history
Sirgy, M. Joseph
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 197-207
Persistent link: https://www.econbiz.de/10011891456
Saved in:
2
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-
congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
Saved in:
3
Psychological underpinnings of luxury brand goods repurchase intentions : brand-self
congruity
, emotional attachment, and perceived level of investment made
Kim, Jihyun
;
Joung, Hyun-Mee
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 284-299
Persistent link: https://www.econbiz.de/10011594185
Saved in:
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