Lee, Sanghyeop; Chua, Bee-Lia; Kim, Hyeon-Cheol; Han, Heesup - In: International Journal of Contemporary Hospitality Management 29 (2017) 11, pp. 2901-2920
study was to examine the relationships among brand personality, self-congruity, functional congruity, positive emotion … patrons through an online survey. Findings The empirical results showed that brand personality was positively related to self-congruity …. Self-congruity was significantly associated with positive emotions and functional congruity. In addition, functional …