//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"congruity"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
Consumer behaviour
173
Konsumentenverhalten
173
Brand management
110
Markenführung
110
Brand image
108
Markenimage
108
Self-congruity
61
Personality psychology
57
Persönlichkeitspsychologie
57
Beziehungsmarketing
49
Relationship marketing
49
Advertising effects
45
Werbewirkung
45
Brand
41
Markenartikel
40
self-congruity
39
Holiday behaviour
29
Urlaubsverhalten
29
Gender
26
Advertising
24
Geschlecht
24
Tourism marketing
24
Tourismusmarketing
24
Destination management
22
Destinationsmanagement
22
Brand loyalty
20
Markentreue
19
Internet marketing
18
Online-Marketing
18
Customer satisfaction
17
Kundenzufriedenheit
17
Tourism
16
Tourismus
16
Luxury goods
13
Luxusgüter
13
Social Web
13
Social web
13
Brand personality
12
Perception
12
more ...
less ...
Online availability
All
Undetermined
20
Type of publication
All
Article
24
Type of publication (narrower categories)
All
Article in journal
24
Aufsatz in Zeitschrift
24
Language
All
English
24
Author
All
Anghelcev, George
1
Bailey, Arlene
1
Baum, Matthias
1
Blakemore, Jason
1
Böhm, Robert
1
Chen, Huan
1
Choi, Hojoon
1
Dehay, Eliza K.
1
Dens, Nathalie
1
Egermann, Hauke
1
Grant, Claire
1
Guerra, Luis
1
Gursoy, Dogan
1
Harmon-Kizer, Tracy R.
1
Herzog, Martin
1
Herédia-Colaço, Vera
1
Heß, Nicole Jasmin
1
Hryniewicz, Konrad
1
Huang, Yan
1
Hwang, Yongjin
1
Ilicic, Jasmina
1
Jörling, Moritz
1
Kabst, Rüdiger
1
Kelley, Corinne M.
1
Kim, Hanku
1
Kim, Youn-Kyung
1
Landwehr, Jan Rüdiger
1
Lee, Jihyeon
1
Lee, Susanna S.
1
Lee, Yu-Hao
1
Lepa, Steffen
1
Lou, Chen
1
Lu, Lu
1
McGroarty, Siobhan
1
Mende, Martin
1
Moultrie, Jas L.
1
Nagar, Komal
1
Nagel, Mark S.
1
Ogbuehi, Alphonso O.
1
Paluch, Stefanie
1
more ...
less ...
Published in...
All
Journal of marketing communications
3
AMS review : official publication of the Academy of Marketing Science
1
Asia Pacific journal of marketing and logistics
1
Human resource management
1
International journal of advertising : the review of marketing communications
1
International journal of business and emerging markets : IJBEM
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
International journal of sports marketing & sponsorship
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of electronic commerce research : JECR
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of international consumer marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of retailing
1
Schmalenbach business review : sbr
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
24
Showing
1
-
10
of
24
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Effects of in-game brand
congruity
on esports consumers' implicit and explicit memory
Hwang, Yongjin
;
Watanabe, Nicholas Masafumi
;
Nagel, Mark S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 108-128
Persistent link: https://www.econbiz.de/10014232451
Saved in:
2
How endorser-product
congruity
and self-expressiveness affect Instagram micro-celebrities' native advertising effectiveness
Lee, Susanna S.
;
Chen, Huan
;
Lee, Yu-Hao
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 149-162
Persistent link: https://www.econbiz.de/10012798141
Saved in:
3
Why are communal advertisements more effective than agentic ones? : the role of the self-
congruity
effect
Hryniewicz, Konrad
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 38-61
Persistent link: https://www.econbiz.de/10013041199
Saved in:
4
How to survive in advertisement flooding : the effects of schema-product
congruity
and attribute relevance on advertisement attitude
Lee, Jihyeon
;
Kim, Hanku
- In:
Journal of consumer behaviour
21
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013177506
Saved in:
5
Effectiveness of in-game advertisements within role-playing games
Guerra, Luis
;
Saxena, Deepak
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 280-299
Persistent link: https://www.econbiz.de/10014309738
Saved in:
6
Which model looks most like me? : explicating the impact of body image advertisements on female consumer well-being and consumption behaviour across brand categories
Lou, Chen
;
Tse, Caleb H.
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 602-628
Persistent link: https://www.econbiz.de/10012586684
Saved in:
7
Exploring cultural context congruency in television : a conceptual framework for assessing the impact of media context on advertising effectiveness in an emerging market
Grant, Claire
;
Bailey, Arlene
;
Ogbuehi, Alphonso O.
- In:
International journal of business and emerging markets …
9
(
2017
)
2
,
pp. 174-191
Persistent link: https://www.econbiz.de/10011776071
Saved in:
8
Towards a common terminology for music branding campaigns
Herzog, Martin
;
Lepa, Steffen
;
Egermann, Hauke
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 176-209
Persistent link: https://www.econbiz.de/10012178700
Saved in:
9
Traveling to a gendered destination : a goal-framed advertising perspective
Pan, Li
;
Lu, Lu
;
Gursoy, Dogan
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
3
,
pp. 499-522
Persistent link: https://www.econbiz.de/10012201467
Saved in:
10
Marketing processed organic foods : the impact of promotional message framing (vice vs. virtue advertising) on perceptions of healthfulness
Anghelcev, George
;
McGroarty, Siobhan
;
Sar, Sela
; …
- In:
Journal of food products marketing : innovations in …
26
(
2020
)
6
,
pp. 401-424
Persistent link: https://www.econbiz.de/10012287137
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->