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Choosing to discover the unknown : the effects of choice on user attention to online video advertising
Luo, Cheng
;
Jiang, Zhenhui
;
Li, Xiuping
;
Yi, Cheng
; …
- In:
Management science : journal of the Institute for …
70
(
2024
)
10
,
pp. 6983-7003
Persistent link: https://www.econbiz.de/10015142204
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