Haaijer, Rinus; Wedel, Michel; Vriens, Marco; Wansbeek, Tom - In: Marketing Science 17 (1998) 3, pp. 236-252
choice sets, respectively. The purpose of this study is to develop an MNP model for conjoint choice experiments. This model … approximate the integrals involved in the choice probabilities. We apply and compare the models in two conjoint choice experiments … choice experiments, several hurdles need to be taken related to the identification of the model and to the prediction of …