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Cause-related marketing as sales promotion
Schamp, Christina
;
Heitmann, Mark
;
Peers, Yuri
; …
- In:
Journal of marketing research
61
(
2024
)
5
,
pp. 955-974
Persistent link: https://www.econbiz.de/10015168514
Saved in:
2
An Integrated Model of Alternative Mechanisms of In-Store Display and Feature Advertising on Brand Choice
Zhang, Jie
-
2004
: the price cut proxy effect and the
consideration
set
formation
effect. The primary objective of this study is to jointly …
Persistent link: https://www.econbiz.de/10009477307
Saved in:
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