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conjoint analysis 1 constrained preference analysis 1 three-way multidimensional scaling 1
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Carroll, J. Douglas 1 DeSarbo, Wayne S. 1 Lehmann, Donald R. 1 O'Shaughnessy, John 1
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Marketing Science 1
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Three-Way Multivariate Conjoint Analysis
DeSarbo, Wayne S.; Carroll, J. Douglas; Lehmann, Donald R. - In: Marketing Science 1 (1982) 4, pp. 323-350
Three-Way Multivariate Conjoint Analysis is developed as an extension of traditional metric conjoint analysis allowing one to examine several dependent variables simultaneously, as well as individual differences in response. Four nested models are developed to examine the effects of the...
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