This study aimed to investigate the impact of workplace fun on life satisfaction through employee engagement in a gender interaction effect model. It was argued that workplace fun has a positive influence on life satisfaction through increased employee engagement. Moreover, gender effects were...

Perceived external prestige (PEP) is a well-known concept oriented towards describing the way members of a certain organization interpret and assess their organisational reputation. Such perception can significantly affect employees’ identification and loyalty to the organisation as well as...

The paper aims to identify the determinants that influence women consumer behaviour from selected Arab League countries. The paper intends to test the impact of two major constructs such as internal variables (demographic and psychographic) and external variables (cultural and social) in...

This study found that the selected constructs, viz. product attributes, distribution and service and promotion have significant impact on consumer (choice) buying behaviour, while product, price, distribution (internal variables), customer care and brand reputation have significant impact over...