This article investigates household consumption in 2011 and 2021, to see if there is evidence of changes in household demands of food. The European policy from Farm to Fork aims at providing sustainable, healthy food for all consumers, through an increase in vegetable consumption at the expense...

Reducing meat consumption has become a global policy target due to rising environmental, health, and animal welfare concerns. We provide novel evidence on how price change in real life affects grocery shopping behavior in the Netherlands. We focus on price-induced behavioral response among major...

To investigate the demand for 5G in Germany, we applied the Van Westendorp Method (VWM) to measure willingness to pay (WTP) and price sensitivity ( N = 504). The results show that more than half already own a 5G smartphone and these customers are less price sensitive. The accepted price range...

The location of production and processing has had an increasingly prominent role in discussions regarding food systems today. Acknowledging the increasing importance, we study consumer preferences for and perception of local products with a particular focus on how willingness to pay (WTP) for...

Reducing meat consumption has become a global policy target due to rising environmental, health, and animal welfare concerns. We provide novel evidence on how price change in real life affects grocery shopping behavior in the Netherlands. We focus on price-induced behavioral response among major...