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  • Search: subject:"consumer' preferences"
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Year of publication
Subject
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Konsumentenverhalten 103,172 Consumer behaviour 103,168 Beziehungsmarketing 12,943 Relationship marketing 12,938 Theorie 12,683 Theory 12,669 Markenführung 8,986 Brand management 8,985 Online retailing 8,809 Online-Handel 8,809 Markenimage 7,918 Brand image 7,895 Customer satisfaction 7,219 Kundenzufriedenheit 7,219 Social Web 7,095 Social web 7,095 Markenartikel 6,933 Brand 6,926 Online-Marketing 5,658 Internet marketing 5,637 Experiment 5,340 Dienstleistungsqualität 5,196 Service quality 5,196 Einzelhandel 5,102 Retail trade 5,032 Werbewirkung 4,919 Electronic Commerce 4,897 Advertising effects 4,896 E-commerce 4,771 Emotion 4,421 USA 4,419 United States 4,291 Deutschland 4,031 Germany 3,851 Private consumption 3,835 Privater Konsum 3,835 Werbung 3,753 Marketingmanagement 3,745 Marketing management 3,727 Advertising 3,690
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Online availability
All
Undetermined 39,822 Free 26,663 CC license 2,296
Type of publication
All
Article 71,790 Book / Working Paper 33,890 Journal 164 Other 6
Type of publication (narrower categories)
All
Article in journal 64,949 Aufsatz in Zeitschrift 64,949 Graue Literatur 8,926 Non-commercial literature 8,926 Working Paper 7,394 Arbeitspapier 7,376 Aufsatz im Buch 5,860 Book section 5,860 Hochschulschrift 2,791 Thesis 1,867 Collection of articles of several authors 1,208 Sammelwerk 1,208 Aufsatzsammlung 849 Conference paper 690 Konferenzbeitrag 690 Konferenzschrift 365 Bibliografie enthalten 362 Bibliography included 362 Collection of articles written by one author 328 Sammlung 328 Case study 262 Dissertation u.a. Prüfungsschriften 262 Fallstudie 262 Lehrbuch 246 Textbook 204 Reprint 197 Conference proceedings 164 Amtsdruckschrift 161 Government document 161 Statistik 89 Statistics 73 Systematic review 73 Übersichtsarbeit 73 Forschungsbericht 63 Ratgeber 59 Handbook 54 Handbuch 54 Guidebook 53 Market information 53 Marktinformation 53
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Language
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English 98,823 German 5,900 Undetermined 401 French 341 Polish 118 Spanish 86 Italian 75 Swedish 35 Russian 33 Danish 28 Norwegian 22 Dutch 21 Portuguese 19 Finnish 14 Hungarian 14 Slovak 11 Czech 6 Croatian 5 Romanian 4 Bulgarian 3 Slovenian 3 Serbian 3 Arabic 2 Multiple languages 2 Chinese 2 Bosnian 1 Indonesian 1 Lithuanian 1 Macedonian 1 Malay (macrolanguage) 1 Turkish 1
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Author
All
Han, Heesup 152 Belk, Russell W. 136 Mattila, Anna S. 128 Grunert, Klaus G. 112 Phau, Ian 101 Septianto, Felix 95 Lusk, Jayson L. 94 Loureiro, Sandra Maria Correia 92 Wansink, Brian 90 Dwivedi, Yogesh K. 89 Huber, Frank 88 Agarwal, Sumit 84 Grewal, Dhruv 84 Gierl, Heribert 82 Wiedmann, Klaus-Peter 81 Bauer, Hans H. 80 Herrmann, Andreas 80 Law, Rob 80 Foxall, Gordon R. 79 Nayga, Rodolfo M. <Jr.> 79 Sheth, Jagdish N. 79 Usman, Osly 78 Bagozzi, Richard P. 75 Chintagunta, Pradeep K. 74 Paul, Justin 72 Khare, Arpita 71 Verhoef, Peter C. 71 Kim, Jungkeun 70 Cherchye, Laurens 69 Rock, Bram de 69 Woodside, Arch G. 69 Krishna, Aradhna 68 Ko, Eunju 67 Stavins, Joanna 67 Janssen, Maarten C. W. 65 Sutter, Matthias 65 Hollebeek, Linda D. 62 Kim, Seongseop 62 Laroche, Michel 62 Jang, Soocheong (Shawn) 61
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Institution
All
National Bureau of Economic Research 662 Springer Fachmedien Wiesbaden 133 OECD 80 European Commission / Joint Research Centre 64 European Commission / Directorate-General for Justice and Consumers 58 London Economics 50 IPSOS 47 American Marketing Association 37 Consumers, Health, Agriculture and Food Executive Agency 37 IGI Global 35 Deloitte consortium 32 Verlag Dr. Kovač 32 International Energy Agency 30 GFK 26 Institut für Demoskopie Allensbach 26 Books on Demand GmbH <Norderstedt> 22 Edward Elgar Publishing 22 Friedrich-Schiller-Universität Jena 20 Information Resources Management Association 19 Nordic Council of Ministers 18 European Parliament / Directorate-General for Internal Policies of the Union 16 Christian-Albrechts-Universität zu Kiel 15 INSEAD 15 Center Data 14 Deloitte 14 Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde 14 Wageningen Economic Research 14 Nomos Verlagsgesellschaft 13 Rheinisch-Westfälische Technische Hochschule Aachen 13 Universität Mannheim 13 Agricultural and Applied Economics Association - AAEA 11 European Commission / Directorate-General for Health and Consumers 11 Europäische Kommission / Gemeinsame Forschungsstelle 11 Gesellschaft für Ökologische Kommunikation mbH 11 Organisation for Economic Co-operation and Development 11 Österreichisches Institut für Wirtschaftsforschung 11 World Bank 10 Deutscher Dialogmarketing Verband 9 European Association of Agricultural Economists - EAAE 9 European Central Bank 9
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Published in...
All
Journal of business research : JBR 2,434 Journal of retailing and consumer services 2,406 International journal of hospitality management 930 International journal of consumer studies 921 Psychology & marketing 837 NBER working paper series 659 Journal of consumer research : JCR ; an interdisciplinary bimonthly 645 Asia Pacific journal of marketing and logistics 557 NBER Working Paper 497 The journal of product & brand management 490 Tourism management : research, policies, practice 467 Working paper / National Bureau of Economic Research, Inc. 457 Management science : journal of the Institute for Operations Research and the Management Sciences 438 Marketing science 418 Journal of travel and tourism marketing 413 The journal of brand management : an international journal 405 International journal of contemporary hospitality management 401 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 401 European journal of marketing : EJM 390 Journal of marketing research : JMR 389 Marketing letters : a journal of research in marketing 388 Journal of retailing 372 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 370 Journal of fashion marketing and management 367 Journal of the Academy of Marketing Science 364 Journal of international consumer marketing 363 Journal of marketing management : MM 362 SpringerLink / Bücher 358 Journal of marketing 356 Technological forecasting & social change : an international journal 355 The journal of services marketing 340 Journal of marketing communications 337 Cogent business & management 332 Marketing intelligence & planning 322 The international review of retail, distribution and consumer research 322 International journal of retail & distribution management 311 Journal of Islamic marketing 307 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 307 Food policy : economics planning and politics of food and agriculture 306 Journal of hospitality marketing & management 304
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Source
All
ECONIS (ZBW) 104,457 USB Cologne (EcoSocSci) 1,129 RePEc 182 EconStor 41 BASE 23 Other ZBW resources 18
Showing 131 - 140 of 105,850
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Responsible stakeholder engagement marketing
Kumar, Vikas; Hollebeek, Linda D.; Sharma, Amalesh; … - In: Journal of business research : JBR 189 (2025), pp. 1-15
Persistent link: https://www.econbiz.de/10015399283
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Donation type effects in corporate giving : a moderated dual mediation model
Saha, Sajeeb; Pappu, Ravi; Ranjan, Kumar Rakesh; … - In: Journal of business research : JBR 189 (2025), pp. 1-16
Persistent link: https://www.econbiz.de/10015399285
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The digital pivot : exploring credit card and E-payment utilization in direct-to-consumer U.S. agriculture
Malone, Trey; Thomsen, Amanda - In: Journal of small business strategy 35 (2025) 2, pp. 52-66
Persistent link: https://www.econbiz.de/10015399135
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Understanding the determinants of consumer grocery stockpiling behavior
Wahdat, Ahmad Zia; Lusk, Jayson L. - In: Canadian journal of agricultural economics : CJAE 73 (2025) 1, pp. 17-31
Persistent link: https://www.econbiz.de/10015399332
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Understanding consumer perception and behavior toward biodegradable plastic products based on the MOA model
Baek, Nayeon; Lee, Hyemi - In: Asia marketing journal 26 (2025) 4, pp. 269-285
Persistent link: https://www.econbiz.de/10015399189
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Beyond revenge spending : exploring the role of loneliness and online brand equity in sustained luxury consumption among Asian MZ adults
Kang, Sukyoung; Kim, Sanghee - In: Asia marketing journal 27 (2025) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10015399223
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Illuminating the pathway from social media marketing stimuli to skincare brand choice through product effectiveness
Elfi, Elfi; Sihombing, Sabrina O.; Antonio, Ferdi - In: Asia marketing journal 27 (2025) 1, pp. 18-38
Persistent link: https://www.econbiz.de/10015399225
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Detrimental impact of waiting on dining experiences : evidence from online restaurant reviews
Baek, Jooa; Choe, Yeongbae - In: Asia marketing journal 27 (2025) 1, pp. 39-47
Persistent link: https://www.econbiz.de/10015399226
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Measuring the effect of a brand communication strategy through consumer-generated content : a case study of telecommunication services
Baek, Jiwon; Seo, HaeJin; Song, Tae Ho - In: Asia marketing journal 27 (2025) 1, pp. 61-71
Persistent link: https://www.econbiz.de/10015399236
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Exploring the impact of negative brand experiences on consumer emotions and behavior
Liu, Li Mei; Lee, Seong Ho - In: Asia marketing journal 27 (2025) 1, pp. 72-87
Persistent link: https://www.econbiz.de/10015399238
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