Consumer purchasing power is one of the key determinants of consumer behavior, among other factors. Acceptance of new brands or product line extensions of existing brands is influenced by perceived value. New products can be added to existing product lines by introducing new products within...

Many countries are actively promoting a community solar program, which is a community energy program centered on solar photovoltaic power generation, as a public participation-type energy policy. In this study, we analyze the preferences of potential participants in community solar programs from...

While existing research has extensively investigated Muslim consumers’ reactions to international brands, there is limited scholarship exploring their perceptions of brands from other Muslim countries. This study aims to elucidate the intention to purchase Turkish products among Tunisian...