Search Results - subject:"consumer’ Behavior"

The psychological and behavioral consequences of customer empowerment in new product development : Situational framework, review, and research agenda

Maier, Lukas; Baccarella, Christian V. - In: The journal of product innovation management : an … 42 (2025) 1, pp. 220-252

Persistent link: https://www.econbiz.de/10015373421

Evaluating the impact and perception of influencer marketing among Romanian consumers : insights from quantitative research

Szakal, Anita Cornelia; Brătucu, Gabriel; Ciobanu, Eliza; … - In: Administrative Sciences : open access journal 14 (2024) 11, pp. 1-23

Currently, one of the most widely used marketing techniques is influencer marketing, but is its true impact on Romanians truly understood? This article aims to establish the perception of influencer marketing activities by Romanian consumers. A quantitative study was conducted, gathering 618...

Persistent link: https://www.econbiz.de/10015178395

Peculiarities of online user’s content search in the context of inbound marketing

Davidavičius, Sigitas - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 25 (2024) 2, pp. 502-508

The article addresses the issue of the distribution of users browsing the internet for content in a specific format through alternative content delivery channels in the context of inbound marketing. The problem being addressed is part of a broader problem with the formation of traffic to an...

Persistent link: https://www.econbiz.de/10015188231

Getting political : the value-protective effects of expressed outgroup outrage on self-brand connection

Kermani, M. Saeid; Noseworthy, Theodore J.; Darke, Peter R. - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 3, pp. 385-405

Persistent link: https://www.econbiz.de/10015144198

Presenting time-series data as absolute versus relative changes impacts judgments and choices

Tomaino, Geoff; Walters, Daniel J. - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 3, pp. 510-518

Persistent link: https://www.econbiz.de/10015144232

Understanding the role of brand attachment in the automotive luxury brand segment

Milheiro, Abílio Bragança; Sousa, Bruno; Santos, Vasco; … - In: Administrative Sciences : open access journal 14 (2024) 6, pp. 1-27

understand the impact of Brand Attachment on consumer behavior, in the specific context of the luxury segment of the automotive …

Persistent link: https://www.econbiz.de/10014580796

Determinants of consumers' intentions to reduce air travel

Seegebarth, Barbara; Woisetschläger, David; Sohn, Stefanie - In: Journal of travel research : a quarterly publication of … 63 (2024) 2, pp. 335-356

Persistent link: https://www.econbiz.de/10014582225

The PSICHE framework for sustainable consumption and future research directions

Nascimento, Jorge; Loureiro, Sandra Maria Correia - In: EuroMed journal of business 19 (2024) 3, pp. 571-611

Persistent link: https://www.econbiz.de/10015327497

Humanlike service robots : a systematic literature review and research agenda

Slade, Emma L.; Pantano, Eleonora - 2024

Persistent link: https://www.econbiz.de/10015133977

Bridging the innovative Attitude-Behavior Gap : a dual-level analysis

Tiago, Maria Teresa Borges; Almeida, António Manuel … - In: Journal of innovation & knowledge : JIK 9 (2024) 4, pp. 1-14

. Hence, this study investigates sustainable consumer behavior at the macro and micro levels through two quantitative studies … factors influencing sustainable consumer behavior. The findings provide valuable insights for policymakers and businesses to …

Persistent link: https://www.econbiz.de/10015176751