Street vending is an important source of self-employment for the urban poor. I combine observational, survey, and experimental data from Delhi to study this market. Partnering with vendors to randomize prices and passersby they solicit, I find that even with identical goods, child vendors are...

The rapid social change in the world through global economic turmoil, social inequality, and degradation of the natural context triggered an increase in criticism of the marketing approach oriented towards the dimension of profit alone. The concept of modern marketing requires rebranding with...