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Search: subject:"consumer’s perception"
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consumer’s perception
3
Consumer behaviour
2
Konsumentenverhalten
2
sales promotion
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Consumers
1
Consumer’s attitude
1
Designation of origin
1
Ernährungsindustrie
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Ernährungssicherung
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Food
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Food consumption
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Food industry
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Food security
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Herkunftsbezeichnung
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Lebensmittel
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Lebensmittelkonsum
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Sales promotion
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Utilitarian benefit
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Verbraucher
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Verkaufsförderung
1
brand equity
1
capital-marque
1
communication promotionnelle
1
experiment
1
expérimentation
1
food origin
1
hedonic benefit
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local food
1
perceptions du consommateur
1
prospectus
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rural consumers
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store flyers
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urban consumers
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Desmet, Pierre
1
Navrátil, Josef
1
Parguel, Béatrice
1
Pícha, Kamil
1
Sinha, Somesh Kumar
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Verma, Priyanka
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Švec, Roman
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Université Paris-Dauphine (Paris IX)
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Economics Thesis from University Paris Dauphine
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Global business review
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Journal of food products marketing
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ECONIS (ZBW)
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The link between sales promotion's benefits and consumers perception : a comparative study between rural and urban consumers
Sinha, Somesh Kumar
;
Verma, Priyanka
- In:
Global business review
20
(
2019
)
2
,
pp. 498-514
Persistent link: https://www.econbiz.de/10012035756
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2
Preference to local food vs. preference to "national" and regional food
Pícha, Kamil
;
Navrátil, Josef
;
Švec, Roman
- In:
Journal of food products marketing
24
(
2018
)
2
,
pp. 125-145
Persistent link: https://www.econbiz.de/10011880235
Saved in:
3
L’influence de la communication promotionnelle sur le capital de la marque : le cas de la communication promotionnelle en prospectus en grande consommation
Parguel, Béatrice
-
Université Paris-Dauphine (Paris IX)
-
2009
empirical researches have investigated the
consumer’s
perception
of this specific type of communication. Thus to fill the gap …
Persistent link: https://www.econbiz.de/10010705821
Saved in:
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