Search Results - subject:"consumer affinity"

Brand evangelism in the digital era : the impact of data-driven influencer marketing

Rabby, Fazla; Murthy, Yamijala Suryanarayana; Bansal, Rohit - In: Journal of open innovation : technology, market, and … 11 (2025) 2, pp. 1-12

In the contemporary digital landscape, influencer marketing combined with advanced data analytics has become essential in fostering brand evangelism and consumer advocacy. This study examines how data-driven influencer marketing strategies influence brand loyalty and advocacy among consumers....

Persistent link: https://www.econbiz.de/10015414104

Consumer affinity as a key factor to mitigate reluctance to buy foreign products : the moderating role of organic and induced image to counteract negative communication campaigns a...

Serrano-Arcos, M. Mar; Fernández, Raquel Sanchez; … - In: Oeconomia Copernicana 15 (2024) 2, pp. 717-763

Persistent link: https://www.econbiz.de/10014636093

Some factors influence the willingness to buy Thai products : a case study in Vietnam

Viet Quoc Cao - In: Thailand and the world economy 42 (2024) 2, pp. 78-103

, consumer affinity, and consumer xenocentrism on foreign product judgements and willingness to buy. In the context of Thai … empirically confirmed the positive impacts of consumer affinity and the negative influence of consumer ethnocentrism on …

Persistent link: https://www.econbiz.de/10014549083

Influence of consumer affinity toward foreign countries on consumers' regulatory focuses

Terasaki, Shinichiro; Ishii, Hiroaki; Isoda, Yuriko - In: Journal of international consumer marketing 34 (2022) 3, pp. 346-356

Persistent link: https://www.econbiz.de/10013361423

The interaction effect of consumer affinity and patriotism among millennial Muslim women consumers

Dwi Nugraha, Yudha; Permana, Rezi Muhamad Taufik; … - In: Journal of Islamic marketing 14 (2023) 10, pp. 2502-2530

Persistent link: https://www.econbiz.de/10014428672

The impacts of brand personality and self-congruity on consumers' intention to stay in a hotel : does consumer affinity matter?

Tsaur, Sheng-Hshiung; Hsu, Fu-Sung; Ching, Hsiao-Wei - In: Journal of hospitality and tourism insights 6 (2023) 1, pp. 246-262

Persistent link: https://www.econbiz.de/10013536110

Do consumers follow their heart or mind when purchasing global brands? : empirical insights

Naseem, Nayyer; Yaprak, Attila - In: Journal of global marketing 36 (2023) 1, pp. 42-66

Persistent link: https://www.econbiz.de/10013549994

Are californians willing to use shared automated vehicles (SAV) & renounce existing vehicles? : an empirical analysis of factors determining SAV use & household vehicle ownership

Wali, Behram; Santi, Paolo; Ratti, Carlo - In: Technological forecasting & social change : an … 195 (2023), pp. 1-17

Persistent link: https://www.econbiz.de/10014478570

Affective factors influencing responses to international brand alliances

Shi, Tiebing; Guang, Tian; Tu, Zhiling; Lim, Chi Lo - In: Marketing intelligence & planning 40 (2022) 5, pp. 656-670

Persistent link: https://www.econbiz.de/10013393510

Understanding the origin and evolution of affinity as a multidisciplinary concept : a conceptual approach to consumer affinity

Serrano-Arcos, M. Mar; Sánchez-Fernández, Raquel; … - In: Psychology & marketing 39 (2022) 11, pp. 2130-2152

Persistent link: https://www.econbiz.de/10013465151