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~isPartOf:"Journal of Business Research"
~person:"Cruz-Cárdenas, Jorge"
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Cruz-Cárdenas, Jorge
Grimmer, Martin
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Laroche, Michel
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Agudo-Peregrina, Ángel F.
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Journal of Business Research
Journal of business research : JBR
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Technological forecasting & social change : an international journal
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Journal of promotion management : JPM
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The use of disliked gifts from a
consumer
behavior
perspective
Cruz-Cárdenas, Jorge
;
González, Reyes
;
Val Núñez, …
- In:
Journal of Business Research
68
(
2015
)
7
,
pp. 1635-1637
giver as well as marketing and business. However, the study of this topic is scarce in the
consumer
behavior
discipline …
Persistent link: https://www.econbiz.de/10011264139
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