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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
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Consumer behaviour
533
Konsumentenverhalten
533
Brand management
83
Markenführung
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Brand image
71
Markenimage
71
Emotion
63
Personality psychology
63
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Viral marketing
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Virales Marketing
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Dienstleistungsqualität
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Perception
21
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21
Wahrnehmung
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Werbung
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Ko, Eunju
10
Griskevicius, Vladas
8
Wyer, Robert S.
8
Kim, Kyung Hoon
7
Eisingerich, Andreas B
6
Fitzsimons, Gavan J.
6
Krishna, Aradhna
6
Park, C. Whan
6
Schmitt, Bernd
6
Gilovich, Thomas
5
Kumar, Amit
5
Moschis, George P.
5
Saad, Gad
5
Schwarz, Norbert
5
Aiello, Gaetano
4
Alba, Joseph W.
4
Ariely, Dan
4
Bae, Joonheui
4
Barone, Michael J.
4
Cole, Catherine A.
4
Dhar, Ravi
4
Fiske, Susan T.
4
Haws, Kelly L.
4
Islam, Tahir
4
Jampol, Lily
4
Kenrick, Douglas T.
4
Kervyn, Nicolas
4
Kim, Juran
4
Kramer, Thomas
4
Lee, Michelle P.
4
Malone, Chris
4
Mathur, Anil
4
Morwitz, Vicki G.
4
Noseworthy, Theodore J.
4
Oyserman, Daphna
4
Park, Jason Whan
4
Rothman, Alexander J.
4
Sen, Sankar
4
Shen, Hao
4
Simonson, Itamar
4
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of retailing and consumer services
1,932
Journal of business research : JBR
1,901
International journal of consumer studies
732
International journal of hospitality management
725
Psychology & marketing
640
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
493
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
347
The journal of brand management : an international journal
347
Journal of marketing research : JMR
344
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
313
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
296
Marketing letters : a journal of research in marketing
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing communications
282
SpringerLink / Bücher
281
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
274
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
262
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
254
Cogent business & management
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
534
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The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
Switch or continue to use? : an empirical investigation into mobile payment applications
Law, Monica
;
Ng, Mark
;
Lai, Yuk-Kwan Sarah
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 163-185
Persistent link: https://www.econbiz.de/10014511625
Saved in:
3
Beyond looks : how designer cues win over customers through social value, self-expression, and design involvement
Idemen, Elif
;
Elmadag, A. Banu
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 186-206
Persistent link: https://www.econbiz.de/10014511627
Saved in:
4
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
5
"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Luo, Jieqiong
;
Yoo, Je Eun
;
Park, Jeong Eun
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 231-252
Persistent link: https://www.econbiz.de/10014511630
Saved in:
6
Beyond skin-deep : triple roles of salesperson attractiveness and consumer bargaining styles
Apiradee Wongkitrungrueng
;
Krittinee Nuttavuthisit
; …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 283-304
Persistent link: https://www.econbiz.de/10014511632
Saved in:
7
Being inclusive means being accessible : problems with digital media for visually impaired consumers
Raymond, Mary Anne
;
Smith, Hillary Ruth
;
Carlson, Les
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10014487479
Saved in:
8
Effects of empathy and egoism on CSR perceptions and consumer buycotts : lessons learned during global crisis in support of equitable business practices
Rynarzewska, Ania Izabela
;
LeMay, Stephen A.
;
Helms, …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
1
,
pp. 90-107
Persistent link: https://www.econbiz.de/10014488724
Saved in:
9
The influence of consumers' self-concept and perceived value on sustainable fashion
Jeong, Dayun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 511-525
Persistent link: https://www.econbiz.de/10012622603
Saved in:
10
Consumer recognition of department store business category in Japan : comparing consideration of store image to the shopping center
Emmaru, Tetsuma
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 526-542
Persistent link: https://www.econbiz.de/10012622604
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