Search Results - subject:"consumer buying intentions"

Conceptualising and examining a social media marketing framework to predict consumer buying intentions in emerging apparel markets

Dangaiso, Phillip - In: Cogent Business & Management 11 (2024) 1, pp. 1-17

influenced consumer buying intentions. The study targeted consumers accessing assorted apparel lines from apparel retailers in … significant influence of status updates, real-time chats, direct calls and group referrals on consumer buying intentions. However … funnel. This study examined differential the impact of social media application (WhatsApp ®, ™) features on consumer buying …

Persistent link: https://www.econbiz.de/10015457049

Conceptualising and examining a social media marketing framework to predict consumer buying intentions in emerging apparel markets

Dangaiso, Phillip - In: Cogent business & management 11 (2024) 1, pp. 1-17

Persistent link: https://www.econbiz.de/10015448901

Influence of internet on online buyer involvement towards buying different products and services

Sakkthivel, A.M. - In: International Journal of Electronic Finance 4 (2010) 2, pp. 171-189

The aim of this paper focuses on identifying the consumer buying behaviour towards buying different products (high, medium and low) online. The paper attempts to identify the willingness of consumers towards using the internet as a purchase medium. The results show the consumers intention to use...

Persistent link: https://www.econbiz.de/10008755365