Search Results - subject:"consumer communities"

Add a seat for another actor in the business network! : consumer communities' roles for fashion sustainable new ventures

Monteverde, Giulia; Runfola, Andrea - In: The journal of business & industrial marketing 39 (2024) 7, pp. 1567-1581

Persistent link: https://www.econbiz.de/10015083632

The changing face of business networks : Are consumer communities valuable members?

In: Strategic Direction 40 (2024) 5, pp. 16-18

can increase their connection with production end-users by engaging with different consumer communities. These …

Persistent link: https://www.econbiz.de/10015355993

Power asymmetry and value creation in B2C relationship networks

Wieczerzycki, Marcin - In: International Journal of Management and Economics 57 (2021) 2, pp. 161-176

The purpose of this paper is to explore the problem of power distribution within networks of relationships between companies and consumers (business-to-consumer (B2C) networks) and to examine the ways in which value is created and captured in such structures. To this end, we applied the network...

Persistent link: https://www.econbiz.de/10015192177

Power asymmetry and value creation in B2C relationship networks

Wieczerzycki, Marcin - In: International journal of management and economics 57 (2021) 2, pp. 161-176

Persistent link: https://www.econbiz.de/10012606698

Stimulating consumer community creation through a co-design approach

Storvang, Pia; Haug, Anders; Bang, Nguyen - In: International journal of market research 62 (2020) 2, pp. 176-194

Persistent link: https://www.econbiz.de/10012214133

ОСОБЕННОСТИ ПОВЕДЕНИЯ ПОТРЕБИТЕЛЯ В УСЛОВИЯХ ИНФОРМАЦИОННОЙ ЭКОНОМИКИ

ЮРЬЕВНА, ПОГУДАЕВА МАРИНА; … - In: Экономический журнал (2012) 3, pp. 96-104

Проанализированы характерные черты информационной экономики, меняющей мотивы поведения потребителей в условиях постиндустриального общества, а также...

Persistent link: https://www.econbiz.de/10011233673

Consumer communities do well, but will they do good? : a study of participation in distributed computing projects

Thompson, Scott A.; Kim, Molan; Loveland, James M.; … - In: Journal of interactive marketing : a quarterly … 37 (2017), pp. 32-43

Persistent link: https://www.econbiz.de/10011658341

Involvement and detachment : the application of figurational sociology methodologies in consumer research and macromarketing

Sinclair, Gary - In: Journal of macromarketing : examining the interactions … 36 (2016) 1, pp. 27-40

Persistent link: https://www.econbiz.de/10011452312

Community participation and consumer-to-consumer helping : does participation in third party-hosted communities reduce one’s likelihood of helping?

Thompson, Scott A.; Kim, Molan; Smith, Keith Marion - In: Journal of marketing research : JMR 53 (2016) 2, pp. 280-295

Persistent link: https://www.econbiz.de/10011485356

How to enhance value? A comparative approach between marketing and finance

Paranque, Bernard; Cova, Bernard - In: Global Business and Economics Review 15 (2013) 2/3, pp. 279-292

been accelerated still further by the rising power of consumer communities, supported by the growth of the internet and …

Persistent link: https://www.econbiz.de/10010669032