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  • Search: subject:"consumer customization"
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Subject
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Beziehungsmarketing 1 Consumer behaviour 1 Game theory 1 IT products 1 Konsumentenverhalten 1 Marketing management 1 Marketingmanagement 1 Product management 1 Product quality 1 Productivity 1 Produktivität 1 Produktmanagement 1 Produktqualität 1 Relationship marketing 1 Spieltheorie 1 Standardisierung 1 Standardization 1 consumer customization 1 consumer-customizable product 1 game theory 1 standardized product 1
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Type of publication
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Article 1
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1
Author
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Gu, Zheyin 1 Tayi, Giri Kumar 1
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Information systems research : ISR 1
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ECONIS (ZBW) 1
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Investigating firm strategies on offering consumer-customizable products
Gu, Zheyin; Tayi, Giri Kumar - In: Information systems research : ISR 26 (2015) 2, pp. 456-468
Persistent link: https://www.econbiz.de/10011296060
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