Search Results - subject:"consumer decision‐making"

Green advertising effects on attitude and choice of advertising themes

D’Souza, Clare; Taghian, Mehdi - In: Asia Pacific Journal of Marketing and Logistics 17 (2005) 3, pp. 51-66

The aims of this article is to analyse whether there are differences in green advertisement attitudes between high involved and low involved consumers, to compare high and low involvement consumer’s cognitive responses and affective responses towards advertisements and examine the extent of...

Persistent link: https://www.econbiz.de/10014674576

The Impact of Price Disclosure on Dynamic Shopping Decisions

Dellaert, Benedict; Golounov, Vladislav; Prabhu, Jaideep - In: Marketing Letters 16 (2005) 1, pp. 37-52

A potentially powerful way to assist consumers in making dynamic shopping decisions is to disclose price information to them before they shop, for example by posting prices on the Internet. This paper addresses the differential impact of disclosing either only current, or both current and future...

Persistent link: https://www.econbiz.de/10005068210

Choice in Interactive Environments

Steckel, Joel; Winer, Russell; Bucklin, Randolph; … - In: Marketing Letters 16 (2005) 3, pp. 309-320

In the early 21st century, firms are thinking seriously and practically about an interactive marketing paradigm—one that integrates mass scale with individual responsiveness. The focus of this paper is on how this interactive environment is changing the customer decision-making process. With...

Persistent link: https://www.econbiz.de/10005716531

Chapter 17 Contingent Valuation

Carson, Richard T.; Hanemann, W. Michael - In: Handbook of environmental economics : volume 2, Valuing …, (pp. 821-936). 2005

Value estimates for environmental goods can be obtained by either estimating preference parameters as revealed through behavior related to some aspect of the amenity or using stated information concerning preferences for the good. In the environmental economics literature the stated preference...

Persistent link: https://www.econbiz.de/10014023922

Cross‐cultural differences in consumer decision‐making styles

Leo, Cheryl; Bennett, Rebekah; Härtel, Charmine E.J. - In: Cross Cultural Management: An International Journal 12 (2005) 3, pp. 32-62

This article compares consumer decision‐making styles between Singaporeans and Australians. Utilising Hofstede … understand cross‐cultural consumer decision‐making styles to make strategic decisions or effectively handle members of these … confusion. The results suggest that some consumer decision‐making styles differ due to consumers’ cultural values. Managerial …

Persistent link: https://www.econbiz.de/10014692531

Role of supplementary services in the purchase of credit card services in India

Goyal, Anita - In: Asia Pacific Journal of Marketing and Logistics 16 (2004) 4, pp. 36-51

Service products being intangible and experiential in nature are different to evaluate prior to purchase and consumption. Consumers perceive risk while purchasing services and rely on various information sources to make a purchase decision. In services, personal sources of information are...

Persistent link: https://www.econbiz.de/10014674560

A Comparative Analysis of Neural Networks and Statistical Methods for Predicting Consumer Choice

West, Patricia M.; Brockett, Patrick L.; Golden, Linda L. - In: Marketing Science 16 (1997) 4, pp. 370-391

This paper presents a definitive description of neural network methodology and provides an evaluation of its advantages and disadvantages relative to statistical procedures. The development of this rich class of models was inspired by the neural architecture of the human brain. These models...

Persistent link: https://www.econbiz.de/10008788084

Consumer Perfectionism Measurement Scale: Preliminary Research Results

Macik, Radoslaw - ToKnowPress

with consumer decision-making styles in SPDZ form by Macik, based on Sproles and Kendall approach. Connections between … the paper) providing explanation of those perfectionism facets in terms of better known consumer decision-making styles …

Persistent link: https://www.econbiz.de/10011171710

Consumer Expertise for Selected Services

Best, Diana - In: Asia Pacific Journal of Marketing and Logistics 6 (1994) 1/2, pp. 3-27

The study examines consumer expertise for services and its measurement. Specifically, measures of subjective expertise or confidence, experience or frequency of usage, and two measures of objective expertise are used for two services varying in degree of tangibility. As hypothesised, positive...

Persistent link: https://www.econbiz.de/10014675739

Products as Targets of Negative Information: Some Recent Findings

Weinberger, Marc G. - In: European Journal of Marketing 20 (1986) 3/4, pp. 110-128

Negativity in marketing communication is a dangerous phenomenon that is the antithesis of the goal of public relations and advertising. Despite its increased prominence in the marketplace, the literature has barely given notice to negative communications. This article presents a series of four...

Persistent link: https://www.econbiz.de/10014724802