Search Results - subject:"consumer decision‐making"

A renewable resource model of health decision-making : insights to improve health marketing

Ferguson, Sarah Lord; Berthon, Pierre R. - In: AMS review : official publication of the Academy of … 12 (2022) 1/2, pp. 71-84

Persistent link: https://www.econbiz.de/10013401682

Misleading Marketing Communication : Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour

Smith, Viktor; Barratt, Daniel; Møgelvang-Hansen, Peter; … - 2022

Part I: Background -- Chapter 1: Setting the scene- Chapter 2: he legal conception of misleading product labelling and its operationalization- Chapter 3: Measuring misleadingness: The preference-conscious choice modelled and observed- Part II: Studies- Chapter 4: Study 1: Low-fat claims on...

Persistent link: https://www.econbiz.de/10013406933

Consumers' perceptions of deal presentations for green products

Tripathi, Avinash; Pandey, Neeraj - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 4, pp. 331-341

Persistent link: https://www.econbiz.de/10013435332

Consumer decision-making styles in the digital product category

Rajh, Sunc̆ana Piri - In: Market : review for marketing theory and practice 34 (2022) 2, pp. 191-203

Persistent link: https://www.econbiz.de/10013535761

Fashion involvement, opinion-seeking and product variety as stimulators for fashion e-commerce : an investigated model based on S-O-R model

Alanadoly, Alshaimaa Bahgat; Suha Fouad Salem - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2410-2434

Persistent link: https://www.econbiz.de/10013553013

An investigation into the influential factors that impact consumer decision-making among prospective online MBA students

Jeckells, Harriet - In: Journal of marketing for higher education 32 (2022) 2, pp. 278-304

Persistent link: https://www.econbiz.de/10013483262

Consumer decision-making styles, involvement, and the intention to participate in online group buying

Klein, Andreas; Sharma, Varinder M. - In: Journal of retailing and consumer services 64 (2022), pp. 1-13

Persistent link: https://www.econbiz.de/10013209546

Framing the customer journey : touch point categories and decision-making process stages

Towers, Angela; Towers, Neil - In: International journal of retail and distribution management 50 (2022) 3, pp. 317-341

Persistent link: https://www.econbiz.de/10013398005

Better to decide together : shared consumer decision making, perceived power, and relationship satisfaction

Brick, Danielle J.; Zhou, Lingrui; Chartrand, Tanya L.; … - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 3, pp. 387-405

Persistent link: https://www.econbiz.de/10013330816

Social media communication and consumer decision making : an empirical perspective

Sangwan, Sumit; Sharma, Supran Kumar - In: International journal of electronic marketing and … 13 (2022) 4, pp. 391-410

Persistent link: https://www.econbiz.de/10014309987