Predicting consumers’ hotel choice is influenced by several different factors. The consumer decision-making process in hotel choice selection is influenced by hotel product, received information, and personal preferences. This study focuses on different factors which represent the reasons for...

The objective of this research is to explore the decision-making process of consumers when faced with food products that have values-based labels. An experimental methodology was used to test the impact of a label of origin guaranteed by the European Union, the Protected Geographic Indications...