Search Results - subject:"consumer desire"

Examining the mediating role of consumer desire for luxury : can perceived sustainability and natural rarity evoke willingness to pay more?

Wang, Xujia; Sung, Billy; Phau, Ian - In: Journal of international consumer marketing 36 (2024) 4, pp. 301-319

Persistent link: https://www.econbiz.de/10014575068

Resonating with the consumer desires behind the screen : consumer-centric tourism advertising and new technology applications

Chen, Yu - In: The journal of business & industrial marketing 39 (2024) 1, pp. 99-115

Persistent link: https://www.econbiz.de/10014472714

"Sometime in the future" : the technology entrepreneur as utopian market hero

Luri, Ignacio; Kaliyamurthy, Ashok Kumar; Farmer, Matthew - In: Marketing theory 23 (2023) 1, pp. 99-118

Persistent link: https://www.econbiz.de/10014230879

Consumer desires and the fluctuating balance between liquid and solid consumption : the case of finnish clothing libraries

Rosenberg, Laura M.; Weijo, Henri A.; Kerkelä, Iina - In: Journal of consumer research : JCR ; an … 50 (2023) 4, pp. 826-847

Persistent link: https://www.econbiz.de/10014444210

Enchantment and perpetual desire : theorizing disenchanted enchantment and technology adoption

Belk, Russell W.; Weijo, Henri; Kozinets, Robert V. - In: Marketing theory 21 (2021) 1, pp. 25-52

Persistent link: https://www.econbiz.de/10012484422

Culture, desire and consumer culture in America in the new age of social media

Maschio, Thomas Joseph - In: Qualitative Market Research: An International Journal 19 (2016) 4, pp. 416-425

Purpose The purpose of this paper is to consider the role that consumer desire plays in the creation of new culture … culture. Originality/value This paper takes the novel approach of considering consumer desire as an engine of culture creation …

Persistent link: https://www.econbiz.de/10014987606

Culture, desire and consumer culture in America in the new age of social media

Maschio, Thomas Joseph - In: Qualitative market research : an international journal 19 (2016) 4, pp. 416-425

Persistent link: https://www.econbiz.de/10011599982

Redistributed consumer desire in digital virtual worlds of consumption

Denegri-Knott, Janice; Molesworth, Mike - In: Journal of marketing management : MM 29 (2013) 13/14, pp. 1561-1579

Persistent link: https://www.econbiz.de/10010230046