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BUSINESS AND MANAGEMENT
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Marketing not elsewhere classified
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Paul Steffens
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consumer durables
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COMMERCE MANAGEMENT TOURISM AND SERVICES
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Consumer Durables
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Diffusion of Innovations
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Diffusion of innovations
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Economics and Social Sciences
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Faculty of Business
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Maria Kaya
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Product Life Cycle
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Wirtschafts- und Sozialwissenschaftliche Fakultät
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additional purchases
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asymmetric effects
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competing hazard model
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consumer innovativeness
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discretionary replacements
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forced replacements
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marketing
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product innovation
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product life cycle (PLC)
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repeat purchases
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sales forecasting
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Steffens, Paul R.
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Albers, Sonke
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Maria Kaya
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BASE
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EconStor
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Essays on diffusion and repeat sales of
consumer
durables
: a study of the consumer electronics market
Maria Kaya
-
2008
Although repeat purchases dominate overall sales of
consumer
durables
, diffusion of innovations research has paid them …
Persistent link: https://www.econbiz.de/10009429027
Saved in:
2
Long Term Sales Forecasts of Innovations ? An Empirical Study of the Consumer Electronic Market
Kaya, Maria
;
Steffens, Paul R.
;
Albers, Sonke
-
2007
This paper empirically examines models of replacement sales for six electronic
consumer
durables
? TVs, VCRs, DVD …
Persistent link: https://www.econbiz.de/10009483546
Saved in:
3
The Product Life Cycle Concept: Buried or Resurrected by the Diffusion Literature?
Steffens, Paul R.
-
2002
literature to develop an over-arching conceptual PLC model and managerial tool for
consumer
durables
. The approach defines the …
Persistent link: https://www.econbiz.de/10009437594
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