The main purpose of this paper is to present an extended literature review of relevant empirical studies which examine the effect of ambient scent on consumers’ perception, consumers’ emotions and consumers’ behavioral responses in the context of retailing. Compared with other atmospheric...

While hotels come up with various discount strategies to attract consumers, especially during a recession, both hotels and consumers seem to favor dynamic pricing. Previous studies also indicated that price discounts give consumers not only monetary benefits but also positive emotional...