Search Results - subject:"consumer evaluation"

Virtual is so real! : consumers' evaluation of product packaging in virtual reality

Branca, Generoso; Resciniti, Riccardo; Loureiro, Sandra … - In: Psychology & marketing 40 (2023) 3, pp. 596-609

Persistent link: https://www.econbiz.de/10014290771

Surprisingly unsustainable : how and when hindsight biases shape consumer evaluations of unsustainable and sustainable products

Geissmar, Julien; Niemand, Thomas; Kraus, Sascha - In: Business strategy and the environment 32 (2023) 8, pp. 5969-5991

Persistent link: https://www.econbiz.de/10014466904

The impact of COVID-19 on consumer evaluation of authentic advertising messages

Park, Jooyoung; Kim, Jungkeun; Lee, Daniel C.; Kim, … - In: Psychology & marketing 39 (2022) 1, pp. 76-89

Persistent link: https://www.econbiz.de/10012796063

Investigating the consumer evaluation of the co-branding of luxury brands

Chen, Xi; Li, Zhe - 2022

Persistent link: https://www.econbiz.de/10013397521

Consumer evaluation of brand extension: Pakistani Context

Soomro, Yasir; Abbas, Sana; Hameed, Irfan; Shakoor, Rehan - Volkswirtschaftliche Fakultät, … - 2012

four variables to establish the relationship with the dependent variable “consumer evaluation” of brand extension. The … statistical tool to analyze the relationship among dependent and independent variables. The findings showed that Consumer … evaluation would be positive for those brand extensions that have a strong reputation for introducing multiple brands. Likewise …

Persistent link: https://www.econbiz.de/10011111606

Retail Test Marketing and Consumer Evaluation of Frozen Lamb

Sporleder, Thomas L.; Branson, Robert E. - Agricultural and Food Policy Center (AFPC), Department … - 1971

Persistent link: https://www.econbiz.de/10009203380