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Search: subject:"consumer flexibility"
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Consumer behaviour
3
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consumer flexibility
2
Beziehungsmarketing
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Brand
1
Brand image
1
Brand luxuriousness
1
Consumer flexibility
1
Discrete choice
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Diskrete Entscheidung
1
Einzelhandel
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Kundenbindungsprogramm
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Loyalty program
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Loyalty program design
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Luxury goods
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Luxusgüter
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Markenartikel
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Markenimage
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Multi-store shopping
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Point expiration
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Relationship marketing
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Retail trade
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Retailing
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Theorie
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Theory
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Usage level
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analytics
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car-sharing
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discrete choice
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luxuriousness inferences
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luxury brands
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masstige brands
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online optimization
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price
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Breugelmans, Els
1
Flath, Christoph
1
Gärttner, Johannes
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Liu-Thompkins, Yuping
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Soni, Nitin
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Ströhle, Philipp
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Journal of international consumer marketing
1
Marketing letters : a journal of research in marketing
1
Transportation science : a journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
3
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Luxury or masstige : role of global and local identities, luxuriousness variances, price luxuriousness inferences, and
consumer
flexibility
Soni, Nitin
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 333-350
Persistent link: https://www.econbiz.de/10014321485
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2
Leveraging customer flexibility for car-sharing fleet optimization
Ströhle, Philipp
;
Flath, Christoph
;
Gärttner, Johannes
- In:
Transportation science : a journal of the Institute for …
53
(
2019
)
1
,
pp. 42-61
Persistent link: https://www.econbiz.de/10011999258
Saved in:
3
The effect of loyalty program expiration policy on consumer behavior
Breugelmans, Els
;
Liu-Thompkins, Yuping
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 537-550
Persistent link: https://www.econbiz.de/10011780859
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