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Agribusiness 1 Community/Rural/Urban Development 1 Corporate sponsorship 1 Institutional and Behavioral Economics 1 International Relations/Trade 1 Marketing 1 Teaching/Communication/Extension/Profession 1 agriculture 1 consumer messaging 1
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Article 1
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Connolly, Aidan J. 1 Keogh, Catherine 1
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International Food and Agribusiness Management Review 1
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RePEc 1
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Using Event Sponsorship to Cross the Chasm between Consumer Perceptions of Agriculture and On-farm Realities
Keogh, Catherine; Connolly, Aidan J. - In: International Food and Agribusiness Management Review 17 (2014) 3
The IFAMR is published quarterly by the International Food and Agribusiness Management Association. www.ifama.org
Persistent link: https://www.econbiz.de/10011097951
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